The 3 Types of Tradeshow Exhibitors

I was inspired to write this blog today after reading a chapter in Carmine Gallo’s book “Fire Them Up!.” In it he talks about three types of communicators, “the blah, the mediocre and the inspirational.”

The first thing that popped into my mind was how this was the exact way to describe exhibitors – blah, mediocre and inspirational. Of these three types of trade show exhibitors, only one of should represent your company on the trade show floor.

You’ve all seen the “blah” exhibitors who have zero drive and enthusiasm or energy to be in the booth.  They’re on their computer, or cell phone most of the day. They’re convinced that exhibiting is a total waste of their time, and they just want to go and do their “real job” – whatever that is.

The “mediocre” exhibitor is one step better than the “blah” exhibitor. They take care of being in the booth, but aren’t really clear about what to do, and they just wing it in robotic fashion.

Finally, there’s the “inspirational” exhibitor who is energizing, engaging and electric!

What makes the difference between the three types? In a nutshell, the inspirational exhibitor wants to be at the show, knows what he or she wants to accomplish, and enjoys interacting with visitors. This person is also proud to be a company ambassador at the show, and finds real meaning (and fun) in the role they play.